Filmed in Central Ohio. One company per trade, per county.
Turn your unsold quotes into booked appointments in 45 days. Or your money back.
We spend two hours filming you and your crew on one of your job sites, then send your old quotes a short campaign of texts, emails, and video in your voice. Homeowners book right on your calendar. Your office never chases a lead.
Guaranteed. No long contracts. Based in Delaware, Ohio.
Here's what happened to last year's quotes.
You paid for every one of those leads. Google, Angi, the yard signs, the referral from your brother-in-law.
Your guy drove out. Walked the house. Looked at the system, the basement, the backyard. Wrote up a real number.
And then the homeowner went quiet.
Most of them didn't say no. They said “let me talk to my wife.” They said “we're getting a couple more quotes.” They said “maybe after the holidays.”
Then the busy season hit, your office got buried, and nobody followed up in a way that actually built any trust.
Those quotes are still sitting in your CRM. So are the people behind them. Most of them still haven't decided.
Do the math with me for a second.
Say you sent 180 quotes last year that never closed, and your average job runs about $9,000.
That's $1,620,000 sitting in your CRM.
We don't need most of it. Bring back just 3%, and that's $48,600 in jobs you'd already written off.
Those are example numbers. Move the dials below and use yours. That's the point.
A rough guess is fine.
What a typical job is worth to you.
Your Leak Number
$1,620,000
Sitting in your CRM right now, from people who already let you in the house.
A conservative 3 percent back
$48,600
In jobs you'd already written off.
Why “just checking in” doesn't work.
Most follow-up sounds like this: “Hi, just checking in on your estimate!” Maybe twice. Then nothing.
It's easy to ignore.
It sounds like every other company that quoted them.
It doesn't answer the real question.
The homeowner isn't wondering if you're still in business. They're wondering if they can trust you with $10,000 and their house.
Your office doesn't have time.
Your team is running today's calls. Last spring's quotes aren't getting touched.
The fix isn't more follow-up. It's better follow-up. The kind that shows a homeowner your real work, your crew, and your face, before it ever asks for anything.
How the Comeback works
We film.
Two hours on one of your job sites, wherever you're working: a basement in Newark, a mechanical room in Dublin, a backyard in Pickerington. You and your crew, doing the work, shot like a documentary. We capture the story of the job, why you started the company, your team, and your answers to the questions every homeowner is afraid to ask. No customers needed.
We send.
Your unsold quotes get a 14-day campaign of texts, emails, and short videos, written in your voice. The first text doesn't sell anything. It just asks, “Is the old unit still hanging in there?”
They book.
When a homeowner replies, they get a link to book a quick call or a visit, right on your calendar. If they'd rather talk, you get a heads-up to call them. Your office never chases anyone.
You get the numbers.
At Day 45, a one-page report: who replied, who booked, and what it turned into, pulled from your own records.
Anyone can text your old leads. That's not the point.
There are companies that will blast your old list with “Are you still interested?” texts. Some of it works a little. Most of it feels like spam, because it is.
We lead with trust.
Before we ever ask for an appointment, your homeowner sees a 60-second story of a job that looked a lot like theirs, start to finish. They hear why you started the company. They meet the crew who'd be in their house. They see your face explaining financing, and answering the question every homeowner has: “Why not just go with the cheaper bid?”
People around here don't hand a stranger a five-figure job. They hire people they feel like they've already met. We make sure they've met you.
Don't take my word for it. Feel it.
Put your cell number in below. In the next 10 minutes, you'll get the exact texts a homeowner with an old quote would get, including a real project story video.
Four texts, then it stops. It takes less time than reading this page.
Everything's done for you.
- Your Leak Number
- We pull your unsold quotes and show you exactly what's sitting there.
- One capture day
- Two hours on one of your job sites: the project story, your founder story, team intros, and you answering the big objections like price and “the other guy was cheaper.” No customers needed.
- The 14-day Comeback Campaign
- Texts, emails, and video to every unsold quote, written in your voice and approved by you before anything sends.
- A booking page with your face on it
- Homeowners pick a quick call or an in-home visit. It lands on your calendar with a summary of who they are and what you quoted.
- Your videos, forever
- Every story and clip is yours to keep, whether we keep working together or not.
- The Day 45 results report
- Replies, bookings, and revived jobs, pulled from your own records.
You give us two hours at one of your job sites and a spreadsheet of old quotes. We do the rest.
What it costs
For our first 5 founding companies:
$500 to start. Then $500 for each job it brings back.
That's it. And if it doesn't put at least 3 appointments on your calendar, the guarantee below gives you that $500 back.
Why so low? Because we want your results on this page. Founding companies agree to let us share their numbers.
Here's how to think about it. At around $100 a lead, the setup fee buys you somewhere between 5 and 17 brand-new strangers, and half of them won't book. Or it works the quotes you've already paid for, from people who already let you in the house.
If we don't put at least 3 booked appointments from your old quotes on your calendar within 45 days of launch, you get your setup fee back. And you keep every video.
To make the guarantee fair to both of us, we need: at least 150 unsold quotes from the last 12 months, real appointment slots on your calendar each week, and two hours at one of your job sites with you and your crew. That's all.
Who's behind this
I'm Doyle Maurer. I run Pillar & Frame out of Delaware, Ohio.
I'm a documentary filmmaker. I've spent years pointing a camera at real people and asking them what actually happened. I also run City Spotlight Ohio, where we tell the stories of small businesses in towns all over the state.
Here's what I learned: people don't trust ads. They trust people. When a homeowner sees the actual crew who'd be in their house, and hears the owner explain why he started the company, it does more than any coupon ever will.
So I built the Comeback to put those stories to work on the quotes you've already paid for.
I'm local. I'll be the one in your customer's kitchen with the camera. And if it's not a fit, I'll tell you on the first call.
Results are coming in.
Our founding companies are running their campaigns now. We'll post their real numbers here, with their permission, as they come in. No made-up testimonials, no stock photos.
In the meantime, the best proof is on your own phone. Text me the demo.
One company per trade, per county.
We won't run the Comeback for you and the company down the road. Once we take on a trade in your county, that county is closed for that trade.
We're currently working in: Franklin, Delaware, Union, Licking, Fairfield, Madison, Pickaway, Knox, and Marion counties.
The Fall cohort launches by October 31. Texting registration takes 1 to 3 weeks, so we set up in order.
Check if my county's open15 minutes. I'll tell you straight if it's a fit.
Ohio has a season for everything. Including second chances.
Every trade around here runs on the weather.
The homeowner who patched their AC in a July heat wave is about to find out if their furnace makes it through January.
Old quotes don't stay old. They come back to life when the season hits. The question is whether you're the one they hear from when it does.
This is for you if:
- You sell jobs worth $5,000 or more from quotes, estimates, or consultations
- You sent at least 150 quotes last year that didn't close
- You own the company, or you can make the call
- Your crews can handle more work
- You're in Central Ohio
This isn't for you if:
- You need more brand-new leads, not better follow-up on the ones you have
- You're a franchise with locked-down marketing
- You don't keep records of your quotes
- You're looking for the cheapest option. We're not it.
Questions
Your ads fill the top. We stop the leaks underneath. Ads get the phone to ring. We work the quotes that came out of those calls and never closed. Most companies are paying for leads they never finish.
Nobody on your team. Every reply gets an instant text with a booking link. Your office only sees booked appointments, plus a heads-up when someone specifically asks for a call.
It's two hours at a job site you're already working. We film your crew doing what they'd be doing anyway, and grab you for the talking parts. We plan it around your schedule.
No. We film you and your crew at a job site. We'll ask the homeowner's permission to film the property, and we'll put your best Google reviews on screen as text. If a homeowner offers to say something on camera, great, but it's never required. Nothing goes out without your approval.
Yes, when it's done right, and we do it right. We only text people whose consent is on record, everyone else gets email, every campaign honors opt-outs immediately, and your number gets properly registered with the carriers before anything sends.
Yes. You export your unsold quotes and we handle the rest. No need to change your software.
Then the guarantee kicks in. If we don't put at least 3 booked appointments on your calendar in 45 days, you get your setup fee back and keep the videos.
They text your list. We show it your real work, your crew, and your face first. That's the difference between a reply and a block.
No. If you have an agency for that, keep them. We make their leads close better, which makes everyone look good.
Any business that sells big-ticket jobs from quotes and depends on trust: HVAC, basement waterproofing, remodeling, outdoor living, and more. If you're not sure, the Leak Number call will tell us both.
You get your results report. If it worked, most companies keep it going with our quarterly program: fresh stories every season, a campaign on every new batch of unsold quotes, and more. If not, you keep your videos and we part as friends.
Because each one gets a real capture day with me behind the camera, and because we promised one company per trade in each county. That's not a sales trick. It's just how many I can do right.
Your old quotes are still out there. So are the people behind them.
Two ways to start:
P.S. If you only remember one thing: you already paid for those leads. The Comeback is guaranteed to put at least 3 of them on your calendar in 45 days, or your setup fee comes back and you keep the videos. The risk is on us, not you. 5 founding spots left for the Fall cohort.