They can’t see it.
Your best work happens on real projects with real people. Customers, future hires and donors rarely get to see any of it.
Built on trust · Real projects captured on camera
You do great work.
Most people never get to see it.
Customers, future hires and donors decide about you before they ever call. We spend one day filming your real people on real projects, then turn it into videos and photos that answer their questions and give them a reason to pick you.
One Day Proof Library · $7,500 · backed by the Pillar & Frame Promise
- Your part: one day on camera
- Videos and photos for a year of posts
- First draft in 30 days
- Backed by the Pillar & Frame Promise
The problem
If customers can’t see your work, they choose on price.
If people can’t tell you apart, they pick someone else. And you never even know.
They aren’t moved to act.
Reading about you isn’t the same as seeing it. People act when a story moves them.
They don’t know who to trust.
Feeds are full of noise and look-alike posts. It’s harder than ever to tell who’s the real deal.
What changes
Show people what working with you is really like.
Most companies share information. We help people understand it, connect with it and rally around a common goal. That’s what earns trust, and trust brings in more calls, more customers and a team that stays.
Right nowWith Pillar & Frame
What people findA website that says “quality” and “trusted,” like everyone else’s.Your real team, on a real project, in their own words.
What you can shareA logo, a few phone photos and an old post.A brand story, a service explainer, a case study and 10 short videos.
Their doubtsQuestions about price and trust wait until the call, if they call at all.Short videos answer them before they ever pick up the phone.
Your timeWeeks of back and forth to plan, film and approve.One day on camera. We handle the rest.
After it’s madeIt sits in a folder.A plan for where each piece goes, and when.
How it works · The Pillar & Frame Method
Three steps. Your part is one day.
You introduce the people. We plan the story with you, run the filming day and show you where every piece goes. The same steps work in every industry.
Pillars: we plan together
We make a story plan with you. On one call we work together on who you need to reach, what they need to hear and what we’ll ask. Already know what you want? We build on it. You approve the plan before we film.
Frame: we film
We capture real moments. We film and photograph a real project as it happens: the work, the people doing it and the people it’s for. Our team is self-sufficient on the day, so there’s little disruption to yours.
Deploy: you use it
You get it live, fast. First draft in 30 days. We gather everyone’s notes into one list and edit until it’s right, so you skip the endless back and forth. Then you get a plan for where each piece goes: your website, Google, LinkedIn, emails and job posts.
What you get
Six pieces, each with a job to do.
Every piece answers a question your customers have before they call.
01
Brand story
Why you do this work, told by the people who do it.
Why we make it. People choose who they trust. This is the video that introduces you before you meet.
Where it goes. Home page, about page, the first email after an inquiry
02
Service explainer
How working with you actually goes, step by step.
Why we make it. Not knowing what happens next is what makes people wait. This takes the guesswork out.
Where it goes. Service pages, sales follow-ups, onboarding
03
Case study film
A real client and a real project, in their own words.
Why we make it. Proof from someone like them beats anything you can say about yourself.
Where it goes. Proposals, bids, landing pages
04
Case study page
The same story, written for your website: the problem, what you did, what changed.
Why we make it. Some people read instead of watch, and a page shows up in search. You can link it in every proposal.
Where it goes. Website, sales emails, a one-page PDF
05
10 social cuts
Short videos that each answer one doubt that stops people from calling.
Why we make it. Unanswered doubts quietly cost you deals. These answer them before the first call: price, trust, timing, “will you show up?”
Where it goes. LinkedIn, Instagram, Google, ads, follow-up texts
06
Photo library
Real photos of your team, your place and your work.
Why we make it. Stock photos make you look like everyone else. These replace them everywhere.
Where it goes. Website, social, proposals, job posts
Our work
Nine videos and a photo library
from one day with PowerField Energy.
PowerField Energy · company overview · 2 min 35 sec
Industries
Built around the people you need to reach.
Patients and donors. Borrowers and referral partners. Owners and crews. CIOs and CISOs. We ask the questions they care about.
Healthcare
Patients. Staff. Donors.
Bring in patients, hire clinicians and raise money.
Work for Memorial Health, Marion Chiropractic and Whole Kids Co.
See healthcareMortgage brokers
Borrowers. Loan officers. Referral partners.
A year of posts from one day of filming.
Work for DG Lending.
See mortgage brokersConstruction and trades
Win the bid. Keep the owner. Fill the crew.
Turn the job you are building into proof that wins the next one.
Work for PowerField Energy. Founding rate: 2 of 3 spots left.
See construction and tradesIT and cybersecurity
Buyers. Engineers. Partners.
Let buyers meet your founder and engineers before the first call.
Work for Frontier Technologies.
See IT and cybersecurityWhat we take care of
You introduce the people. We run everything else.
Lining up people and filming schedules usually means a lot of back and forth. With us, you introduce the people and we handle the rest.
| The task | Without us | With us |
|---|---|---|
| Scheduling | Weeks of back and forth to line up people, times and filming schedules | You introduce the people. We handle the logistics |
| On the day | Your team stops work to help run the shoot | Our team is self-sufficient. Little disruption to your day |
| Your time | It all lands on someone who already has a full-time job | Be as hands-on or hands-off as you like |
| Feedback | Rounds of notes from different people, and content stuck waiting | We gather every note into one list and edit until it is right, so content goes live fast |
Your part: introduce a few people, then tell us what you think of the drafts.
Proof
186,189 views. 60 videos. 57 quotes. Here’s where they came from.
186,189times the Frontier Technologies CEO’s LinkedIn posts were seen in twelve months of our work
60videos and 150 photos in DG Lending’s library
57ready-to-use quotes from one day of Memorial Health interviews
“If you’re a local business owner who’s willing to do the work, this is the team you want pointing you in the right direction. Best decision I made in my first couple of years.”
“Pillar & Frame has been amazing for my business! They really care about their customers and are so helpful. I highly recommend this company!”
“If you’re looking for someone to showcase your story with authenticity and heart, we highly recommend Pillar & Frame!”
Frontier figures from Reshma Moorthy’s LinkedIn analytics, 22 August 2025 to 21 August 2026.
The offer
Everything you get for $7,500.
A brand story, a service explainer, a case study film and page, 10 social cuts and a photo library. All yours to keep.
What you get
One Day Proof Library
Real moments from your projects, turned into stories that win customers.
- PillarsA planning session where we make your story plan together$1,000
- FrameA full day of filming at your location, following the plan$2,500one crew day
- FrameA full day of photography at your location, the same day$1,500
- Three main videos: a brand story, a service explainer and a case study film$3,6003 × $1,200
- Ten short social cuts, each answering a doubt that stops people from calling, with captions$1,50010 × $150
- A case study page for your website and sales, written from the case study film$750
- A photo library from the day, edited and ready to use$750
- DeployA posting plan: where each piece goes, and when$500
Bonus, included
- Job post kitShort recruiting videos and ready-to-post job ads from the same day.$750
Priced piece by piece$12,850
Your price, all together$7,500You save $5,350. One-time price. No monthly fees. Yours to keep.
The Pillar & Frame Promise
- Love the plan, or your deposit back
- First draft in 30 days, or it is free
- Proud of it, or we edit or film it again
It starts with a free 30-minute Proof Plan Session. You leave with a plan for your filming day, whether or not you go ahead.
Book a free Proof Plan SessionWe take two projects a month. First come, first served.
The guarantee
The Pillar & Frame Promise.
Three promises, in writing, in every contract.
Love the plan, or do not pay.
If the plan is not right after the planning session, say so. We refund your 50% deposit, and you keep the plan.
First draft in 30 days, or it is free.
You see the first edited videos within 30 days of your filming day. If they are late, the project is free.
Proud of it, or we fix it.
If you are not proud to share a piece, we edit it again. If the footage is the problem, we film it again. No charge.
Need a second location or more people on camera? Extra days are $2,500.
Piece prices are what we charge for each piece on its own. Your price is confirmed before you sign.
Not ready yet?
Start with a free Trust Gap Audit
A 10-minute video showing the three biggest gaps between how good you are and what customers can see.
Get your free auditAfter delivery · optional
Proof Engine · $3,500 a month
We keep new proof coming: eight new short videos every month, cut from your library and new footage; three LinkedIn posts a week, written in your voice and scheduled; a monthly strategy call: what to say next, and what worked; a monthly results review. Only after a Proof Library. Three-month minimum, then month to month.
Ask about the Proof EngineMore work
A story campaign from one day of interviews.
Memorial Health’s emergency department campaign, from seven interviews.
What is in a One Day Proof Library?
A planning session, one day of filming and photography at your location, and six pieces: a brand story, a service explainer, a case study film, a case study page, 10 social cuts that answer buyers’ doubts, and a photo library. Plus a plan for where to post each piece. Plus a bonus job post kit: short recruiting videos and ready-to-post job ads. One price: $7,500.
What if we do not like it?
The Pillar & Frame Promise covers you. Love the plan, or your 50% deposit comes back. First draft in 30 days, or the project is free. Proud of it, or we edit or film it again at no charge.
What happens on the filming day?
We interview the people who tell your story best, film your place and your team at work, and photograph all of it. It is planned around your schedule.
Are there monthly fees?
Not for the Proof Library. It is a one-time project, and everything is yours to keep. If you want us to keep new videos and posts coming after delivery, the Proof Engine is an optional monthly plan.
How many do you take on?
Two projects a month, so each one gets the planning it needs. First come, first served.
Next step
Not sure where to start? Thirty minutes will tell you.
Thirty minutes. We’ll tell you honestly whether video would help, what you’d get and what it costs.
Book a free Proof Plan SessionYou’ll leave with a plan, whether or not you go ahead.
Backed by the Pillar & Frame Promise. Not ready to talk? Get a free Trust Gap Audit.
